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Who Is Paul Fredrick? Bernie


Who is Paul Fredrick? We’d like you to meet Bernie. Over the years we’ve been fortunate enough to get to know some of our customers. Gentleman from all over the U.S., representing just about every profession you can imagine, each with his own personal fashion of choice. The one commonality? Paul Fredrick is their style of choice. Meet Bernie. Bernie is the owner, president, and CEO of Grafika Commercial Printing, Inc. He was born in West Reading, PA and now resides in Wyomissing, PA. When he is not working or watching his son swim, Bernie enjoys spending time on the water boating, wakeboarding, and wake surfing. He also competes in triathlons and plays tennis and golf. Here’s what Bernie told us about his style and why he loves Paul Fredrick:

Bernie Elzer III

51 going on 35

West Reading, PA

Current Location:
Wyomissing, PA

Job Title:
Owner of Grafika Commercial Printing, Inc.; President, CEO

Watching my son swim, boating, wakeboarding, wake surfing, triathlons, tennis, golf

Personal Quote:
I believe in balancing the stress of working hard with playing hard. Keeping a third generation printing company successful is not typical and extremely challenging. As a balance, I enjoyed the extreme sport of water ski jumping but now at 51 I have turned to Ironman 70.3 and wakeboarding.

PF: Describe your sense of style.
B: My sense of style is a reflection of me and my company brand: Sharp, efficient and up to date – like Paul Fredrick clothes.

PF: On an average day, what do you wear to work?
B: Typically I dress business casual with dress pants and a Paul Fredrick slim fit shirt.

PF: Which 3 staple pieces should every man have in his wardrobe?
B: White button down shirt; khakis or nice jeans; a dark suit.

PF: What is the best piece of fashion advice you’ve ever received?
B: I was once told that if you have the right fit and feel you will gain confidence.

PF: What do you like most about Paul Fredrick?
B: It starts with the quality of fit and feel and ends with up-to-date style: When I put on a Paul Fredrick slim fit shirt, I know it’s going to be a powerful day. I remember my exact words the first time I tried on a Paul Fredrick slim fit shirt: “This fits so well, I feel naked.” Now that’s confidence! Bernie's favorite dress shirts from this season's catalog are:

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