How to Care for and Store Your Shoes
Always read the care and content label to determine how to care for your shoes. This is especially important because your shoes may have different care instructions than those detailed here. In order to get the longest life from your Paul Fredrick shoes, we recommend following these instructions, depending on the relevant material.
Cleaning and Storing Your Shoes
Store the shoes in a cool, dry place, away from direct heat, with moisture-absorbing cedar shoe trees to prevent leather cracking and permanent creasing.
Do not allow your shoes to become overly soiled between professional cleanings, as they may become impossible to restore. If leather becomes heavily soiled, use a mild application of Ivory soap on a damp cloth, wipe off, and allow to dry. Then apply a leather conditioner.
Keep suede garments cleaner between professional cleanings by removing dust with a dry sponge.
Never use any type of cleaner that contains an acid or a detergent, which are damaging to fine leather and will age the product. When polishing shoes, use only a high-quality paste or cream that will help moisturize leather and keep it from drying out. Never use a liquid polish on leather shoes.
Always use a shoe horn when putting on shoes to prevent the back of the shoe from breaking down; never force feet into the shoes. Give shoes a rest between wearings – leather shoes should have one full day to dry out from natural foot perspiration and should not be worn on two consecutive days.